
(Without spending a dime)
For e-businesses that offer products and services to consumers, the jury is still out. Some are prospering; others are not. While books, music, software, computer hardware, electronics, office supplies and travel services are selling well, the bottom line is that e-commerce is still a small part of the overall economy.
One prevailing Internet myth--now soundly debunked--has been that once people discover your website, the money rolls in. As many failed entrepreneurs now know, it's hardly that easy. Hundreds of thousands of e-commerce websites are already online. Getting customer's attention requires plenty of advertising, even if your website is branded with a name like Disney or Sony. There's a rough road ahead, so don't count on your site becoming the